Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It plays a crucial role in design, influencing how information is perceived.
Choosing the right font is essential for effective communication. Different fonts convey different emotions and messages, so it's important to select fonts that align with the overall design concept.
Establishing a typographic hierarchy helps guide the reader's eye through the content. This can be achieved through varying font sizes, weights, and styles.